SELL FOR TOP DOLLAR AND MAXIMIZE YOUR NET PROFIT!
When you hire Sue Otto-Calkins to sell your home, you get years of experience and knowledge of how to market your home. Utilizing her M.B.A. in marketing and 23 years of sales and marketing experience, Sue will apply creative marketing techniques to maximize your property’s exposure and help you sell for top dollar. Sue will work with you to develop a custom marketing plan designed to accomplish all your home selling goals.
PREP WORK
Before your home is ready to hit the market, there is work to be done! Sue will conduct a comprehensive market analysis to assist you in selecting the optimal price. Sue will also help you spruce up your house and garden so that it shows at its best. Sue provides decorating assistance and staging with model furniture and decorative accessories when necessary. These techniques can increase the perceived value of your home substantially. Sue will also meet with you and discuss the key selling points of your home and how to focus the buyer’s attention on those features.
OUR COMPREHENSIVE SALES AND MARKETING CAMPAIGN
Now that your property is at its best, it is time to get it on the market. Sue will employ creative and innovative marketing techniques to maximize your property’s exposure and help you sell for top dollar. Sue’s professional photographers will capture your home in its best light and produce beautiful photos and virtual tour. These spectacular photos will then be used to create your print and internet marketing pieces.
TRADITIONAL MARKETING
- Create glossy full color brochure of your home
- Conduct regular open houses
- Place a FOR SALE sign with flyers in front of your house to get the drive by business
- Expose your home to other agents via the Realtor Caravan
- Broadcast your home to 1000s of agents and their 100s of clients via the MLS listing with full color photos
- Have professional virtual tour on MLS.
- Showcase your home on my website with multiple photos
- Send out Just Listed postcard to identified prospective buyers (Renters, residents in smaller homes looking to move up, etc).
- Send out e-blast to all agents in the county telling them about this listing
- Advertise your home to the relocation companies
- Advertise your home at all community events.
- Post card, door hangers and ads promoting upcoming open houses
- Advertise your home in the appropriate print and online vehicles
PRINT ADVERTISING
Based on your property’s target audience, Sue Otto-Calkins will strategically market your property through a variety of print publications such as the following:
- Distinctive Homes
- San Diego Magazine
- Dream Homes San Diego
- Dream Home International
- 92127 Magazine
- Del Mar Times
- San Diego Premier Properties & Lifestyles
- The San Diego Union Tribune
- Rancho Bernardo News Journal
- Corridor News (serving Rancho Penasquitos, Carmel Mt, Sabre Springs, and Scripps Ranch)
- Poway News Chieftan
- North County Times
ONLINE MARKETING STRATEGY
Statistics show that most home buyers start their search online. Therefore, our team makes it a priority to maximize your Internet presence. We continue to grow with technology and strive to utilize the latest online marketing innovations. Following is a summary of the various online marketing tools we employ to maximize web presence of your property.
We employ search engine optimization techniques to help ensure that our website is prominently displayed on the major search engines such Google and Yahoo.
INTERNET MARKETING
Your listing will not only be featured on MLS but will be distributed to millions of Internet home shoppers through our syndication feeds with other home search websites, and can be accessed through over 30 websites, some of which are listed below. Not all listings will be featured on every website since some sites are tailored to a specific price range or geographic area.
www.Realtor.com (Sue’s premium showcase ads are listed here)
www.SanDiegoRealEstateInsider.
www.NorthCountyLuxuryHomes.com
www.MSN.com Real Estate
www.YouTube.com – Virtual tour of listing
SOCIAL NETWORKING
Social networking is just one of the many ways your home will receive exposure. Through our real estate facebook page and LinkedIn account, we will continually inform our network of new listings and market news.
Utilizing our extensive database of past and prospective buyers and investors, we will market your property through targeted email campaigns. We will also market your property to San Diego Real Estate Agents and Brokers through regular e-blasts.
NETWORK MARKETING
Sue Otto-Calkins has consistently been a top producer in the San Diego real estate market, earning her awards for her sale’s performance. Sue’s well established name and professional relationships that have been cultivated through the years enable her to network with other agents to help sell her listings. Some of the varied ways that Sue networks with other agents includes:
- Brokers Caravan
- E-Blasts to all agents in San Diego
- Flyers to all agents in I-15 corridor
- Notify relocation companies of new listings and buyer needs
- Industry and community events
Sue’s comprehensive marketing campaign will ensure you receive maximum exposure on the marketplace. But there is more to selling a home than marketing. There are many techniques and strategies employed to solicit feedback and offers, negotiate to get the optimal price, prepare and review contracts to protect you and give you piece of mind, and more. Call Sue to schedule a personal listing appointment. Sue believes in offering value without compromising quality and with that in mind offers competitive commission rates. Let her help you sell for top dollar!
